View source for Talk:Green 2012

I want to stress the importance of "messaging".  It is here we may have to hire outside help to liven up our internal
efforts.  The content/style of all communications will determine the success or failure of this project. This should happen early.

Likewise, the website design needs special talent.  Zach has experience in this area.  We should recruit him at least as an
adviser on all our messaging.

Attractive "themed" County Council fundraising/membership building events should be held at least quarterly.

The description of "Executive Director" and other staff positions need more detail.  Maybe there should be Co-Executive
Directors to share the work.  I would also prefer a different title entirely, such as "Team Coordinator" or "Project Coordinator".

I want to remind you that paid help does not guarantee success.  A few years ago, the state hired a professional fundraiser.  What benefit did we get from that outlay of scarce resources?  The key is to find proven talent.  Maybe hire them for a trial period of three months.

Genevieve Marcus